August 2005
From the Press Box to Press Row not only reaches the Black college faithful, which includes fans from the CIAA, MEAC, SIAC and SWAC and major independent schools, but also reaches college sports fans. Not only do stations around the country carry the show, the show will be heard via the World Wide Web.

The show appeals to sports fans, particularly Black college sports fans ages 21 and up. The show also appeals to: highly educated, upwardly mobile professionals, with an average income of $50,000+; and has appeal to a diverse, highly educated audience.

The show is the only live national call-in show, whose focus is Black college sports. As a matter of fact, each of the four cities where the stations are located has one or more colleges or entities within that locale. Washington, DC/Baltimore to include Howard University, Bowie State University, Morgan State University, Coppin State College, University of Maryland-Eastern Shore, Delaware State University, University of the District of Columbia; Atlanta to include Clark University and Morehouse College; Raleigh to include Shaw University, St. Augustine’s College and North Carolina Central University and; Fayetteville to include Fayetteville State University. There are many advantages to the markets that have been chosen. For example, the Washington and Atlanta markets, which are both top 15 media markets, are homes to numerous alumni and alumni associations from colleges all over the country. Another advantage is that the MEAC will move its basketball tournament to Raleigh beginning in 2006 after nine years in Richmond, VA and there are three Universities in this market. With television networks such as ESPN broadcasting more Black college games, the interest level in Black college sports will be immense and From the Press Box to Press Row will benefit as well as enhance that. The potential listenership of the show is between 13-15 million people.